Mentor Spotlight: Heather Campbell

Updated: Jun 27, 2019


Today we're talking to Heather Campbell,

Junior Account Manager and Data Analyst at C3 Metrics in Portsmouth, New Hampshire.

After receiving a double Bachelor of Arts in Communication & Media and Italian Studies from the University of New Hampshire, the Massachusetts native relocated to the New Hampshire seacoast and started her career with a local tech recruiting firm. After learning more about the tech industry and finding enjoyment in working with clients, Heather made a jump into the field of market research.

She again worked for a small, locally owned and operated firm that provided studies for a vast array of clients across the country. Her time spent in research allowed her to refine her writing and critical thinking skills, as well as dive into a world of data analysis and mapping that she had not experienced prior. In 2018 she began her role with C3 Metrics: a growing, local company that is making a big splash in the world of marketing attribution, and she has not looked back. Whether she is helping clients to optimize their marketing budget, dipping her toes into JavaScript tagging, or simply enjoying lunch with coworkers, Heather is embracing the life of working in tech and cannot wait to see where else she may go.


Hey Heather, could you tell us a little about your career path and what brought you to your current work?

It starts when I graduated from college. I was not sure what I wanted to do. I didn’t have a clear vision of my career goals going into my last year of school, which made me nervous. I think that is why I decided on a communications major as I figured reading, writing and interpersonal skills would help me out no matter where I landed. After school, I applied to a lot of odd jobs based on location and figured I was young and could try them out and at least I gave it a shot event if it was not the best experience. My first job was with a small boutique style IT recruiting company called TSP right here in Portsmouth. I really enjoyed it. The guys were awesome and the business style was great. It was not the same recruiting as some of my friends had landed in after school, with a lot of uncomfortable cold calling. We were not doing temporary placement; it was all permanent jobs so it was about relationships and felt to me like the way recruiting should work out. I liked it but it was not the thing I really wanted to be doing. The growth was not really there as far as professional or personal development.


After about a year and a half, I transitioned to a market research company as a Project Manager right in Greenland. I was also there for about a year and a half. That job was just the opposite of my experience at TSP. We have a lot of long days, travel and weekend work. While the work was great, the environment was not what I was looking for, especially after my last experience. At TSP it was more laid back. Here, there was a lot more individual work and I felt a lot more pressure day to day. I got to the point that I was looking when my position there was actually cut. It was tough at the moment but I was internally pretty grateful that I could start searching for a job full time.


One thing I learned between those two roles was how to become comfortable with numbers and data analysis. I felt so much more capable than I did in college. And now that is a big part of what I do here at C3 Metrics. I can review the numbers and figure out what we see there to tell our clients what is working, what is not and what looks good. I have been here since July and am now getting a new job title, which is really exciting. I also was able to go to my first real client visit recently and helped them with problem solving and completing a certification course - it was really great to be there for that. I like what I am doing. We are a new comer to the market. Market attribution is pretty new and our biggest competitor right now is Google. It is nice too because everyone sits here in the office and everything we do here has been built and grown organically in house. That creates an atmosphere where if you are willing to learn and willing to ask questions, there is so much opportunity to grow. The management team here is also great at pushing you in areas that are best for what the company needs but also what is best for your growth.


So how did you get into mentoring? How would you describe your approach, and what you try to achieve when working with mentees?

I was involved in a lot of organizations when I was in school and really none of them had a mentorship program. I am fairly self sufficient and I like to do trial by fire, but I always thought it would have been helpful to at least have someone I could talk to who had gone through similar issues that I was experiencing. So I knew eventually I would want to be a mentor. I did peer mentoring in high school for incoming students as a Jr. and Sr. and I was able to be there for students who were insecure or not sure how to address something. They could come to me as a resource and talk with someone who has been there and who has felt what they were feeling. Because of that intersection with students and industry I felt like this program was a really cool opportunity and wanted to apply. I also thought it was great that it was local and so working with UNH students was an added bonus for sure.


What’s the biggest buzz you’ve got during your time mentoring?

I do like meeting a person I am working with face to face. You can read in their expression how your meeting is going as far as what you are saying or even in the questions they are asking. Seeing a person relax and smile, that makes me feel good as I want to make sure that anything I am sharing is beneficial and putting them at ease. So physically s